~ MamakTalk ~: State of tech startup ecosystem in Medan

2014年8月27日 星期三

State of tech startup ecosystem in Medan



medan city


Most of Indonesia’s tech startup ecosystem is centralized in the capital city of Jakarta. Not only has Jakarta become the host for numerous startup-related events, it is also the place where many business deals are made. Other cities like Bandung and Bali are following in Jakarta’s footsteps when it comes to building a tech startup ecosystem. Aside from those three, other big cities in Indonesia also show signs of potential to be a good launchpad for new tech startups, one of which is Medan, located in Sumatra province.


Challenges and opportunities


With over two million inhabitants, Medan is the third largest city in Indonesia, after Jakarta and Surabaya. Almost 50 percent of Medanese people are in the age group of 15 to 39 years old. This indirectly contributes to Medan’s high productivity. Demographically, Medan has diverse ethinicities like Batak, Javanese, Chinese, Malay, and Karo people.


Besides having ample human resources, Medan also has abundant natural resources. No wonder the city is where business and pleasure collide in Indonesia. As one of the biggest industrial zones in the country, many entrepreneurs head there to make business deals. Several national and international companies reside there.


Medan also has good telecommunication infrastructure, and the government is now strengthening internet infrastructure as well. So far, everything looks set to advertise Medan as a very attractive market to be in. So why haven’t we heard much about its tech startup ecosystem?


There are a few factors that hinder the tech scene’s growth here. First is the lack of awareness and knowledge regarding startups. Not a lot of people fully understand them. Because of the lack of success stories from within the city, many are reluctant to try their luck building tech startups. Few startup-related events in the city are available to inspire and teach the local folks about starting their ventures.


Second is the talented IT graduates who still prefer to work at established companies. Medan has no shortage of IT talent, but many of those young professionals decide to take it elsewhere. William Tanuwijaya, the CEO of local marketplace Tokopedia, is one the few success stories from Medan. But he is running his business in Jakarta, not his home city.


See: Tokopedia turns 5 years old, touts 24 million products sold last year


Third, many entrepreneurs still do things the traditional way. “Yang penting cuan,” which means “as long as we’re making profit,” is still the mindset whenever someone decides to build a company, whether it is offline or online. This is a mindset that makes entrepreneurs reluctant to embark on tech ventures that are deemed to be more risky.


What Medan needs


Indra Halim, founder of Medan food directory KulinerMedan as well as the head committee of restaurants in North Sumatra’s chamber of commerce, says the city has immense potential and opportunities are abundant.



Medan can be a good place to build a startup, because it has diverse culture and also consumers that are ready to transact. Unfortunately many startups aren’t ready yet. Until now, a lot of them still utilize social media [as one of the main channels] to sell.



According to Halim, the lack of hype and media attention surrounding Medan’s startup scene is also the reason why the ecosystem hasn’t yet boomed there. Halim hopes more startup mentorship programs will be held in the city so founders and future founders can understand the industry and run their businesses better. He explains:



Building a startup here is also relatively easy, just like in other cities in general, but it’s difficult to find developer partners, business partners, and startup investors. This is because many people are still new and have just started to get to know the startup scene. [...] If there is just one highly successful startup from Medan, then I believe a lot of entrepreneurs would start to copy that startup fast. Medan people are very talkative, a lot of them like to copy successful people, and the ATM (amati, tiru, modifikasi) [which means observe, copy, modify] trait here is strong.



Startups we found in Medan


otten coffee


Although small, Medan has already developed its own startup ecosystem. During Tech in Asia’s recent visit to the city, we met with a few startups. Here are some of them:


1. DealMedan


DealMedan is a daily deals website in Medan offering promotional power to merchants as well as cheap promos to Medanese customers. Established in April 2013, DealMedan has listed more than 500 promos. The startup has 30,000 registered members with 20,000 daily pageviews.


2. KulinerMedan


Seeing the tourism potential in Medan, two years ago Indra Halim created a culinary directory where users could find good restaurants in the city more easily. Today KulinerMedan has 100,000 pageviews every month. The startup received a Creative Entrepreneur award in 2013 from the Tourism and Creative Economy Ministry.


3. CekInfo


With the tagline “Your business information source,” CekInfo is a business directory which provides general information regarding businesses of various scales. The startup has more than 50,000 companies across the country in its database.


4. OttenCoffee


Started as an offline business, OttenCoffee is Medan’s first coffee ecommerce startup. Founder Robin Boe built the online system to sell coffee beans and machines. In four months since its inception, the company has over 1,000 registered members.


There are still a few other startups in Medan besides the aforementioned four. Some are still surviving and growing while some others are in idle mode because reasons like lack of funding or lack of focus. We hope to see many more emerge from Medan in the near future.


(Image source from Flickr user Ismail Rahmah Batubara)


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