~ MamakTalk ~: Ok, SO What Really Goes Into A Blog Post?

2016年6月23日 星期四

Ok, SO What Really Goes Into A Blog Post?

what it takes to construct a blog post | by the skinny confidential what it takes to construct a blog post | by the skinny confidential



You should know, it’s very, VERY difficult for me to share an outfit post just talking about my outfit. I mean I’ve done it but it doesn’t tickle my pickle, you know? I just feel like a bunch of photos of me in clothes blabbing about the clothes is BLAH. It’s not enough content or value for you guys. Not saying I’ll NEVER do it but I prefer to tell a story, share some tips, or talk about something more than just clothes.

Not that I don’t love clothes because this top is so vampy Chiquita Banana that I think I’ll rock it 400 more times. Loved wearing it here with some flirty flares.

Ok two sentences is my max for clothes talk today, let’s talk about what this post is about, a question that I weirdly get asked on Snapchat a lot: WHAT GOES INTO A BLOG POST?


If you’re not a blogger, you may be thinking what the hell do you mean? You take a picture, add it to a post, & write a couple paragraphs………get it together, Lauryn— how difficult can it be?

Well, I’m here to share what REALLY goes into one single blog post.

what it takes to construct a blog post | by the skinny confidentialwhat it takes to construct a blog post | by the skinny confidential


Well, a lot.

At least for me because I want to make sure that EVERY.SINGLE.POST. bring YOU content, value, beautiful pictures, & a whimsical experience. An experience where you click off The Skinny Confidential & feel inspired. I’m not here to make it all about me, I’m here to share & swap tips and tricks with a community of badass women. No competition, just collaborating. This blog is meant to inspire.

So with that comes a lot of planning for each post. I compare blogging to baking & I have my recipe for each blog post.

Every blogger has a different recipe, not one is better than the other but I wanted to share my recipe & what’s worked well for me. Again, my way isn’t the only way!

SO, let’s break it down.

what it takes to construct a blog post | by the skinny confidential

♡♡♡ How I plan a blog post: from start to finish ♡ ♡ ♡

1.) Figure out what the hell you’re blogging about. We do a sit down once a month with TSC Team where we Google calendar a month to 2 months in advance of content. Each day it says what’s going live. For instance: Wednesday, 6/22: blogging post + summer vibes collage. From there, the back work begins. Basically we have to plan the back work of: a.) when the photos are being shot & with who ( I use three different photographers: video, street style, lifestyle ) b.) photo shoot dates get added to the calendar, c.) do I need: an outfit, food list, or a product? That needs to be addressed & planned too.

2.) After the back work is done, I create a shot list. I make sure I can shoot a couple posts within each shoot. I shoot like 3 to 4 times a month usually. Then a lot of the photos I take myself ( like food ). For food shoots, I make a list of what I need. Details matter: candles, flowers, place mats, cooking tools. Basically the list is a big planning list, you know?

3.) On the day of the shoot, I have a shot list ( the photographer has one too ) that’s time-blocked. I usually get a blowout in the morning & my nails done the night before because no one wants crusty nails on camera. If it’s a food shoot, Mimi, my right-hand man has everything prepped & ready. Since Mimi & I are in the kitchen we do a lot of random, at the moment posts too so not everything is always planned out ( some posts come to me the day of, this list is more of the pre-planned ones ).

4.) We shoot the post with the videographer or photographer, or like I said sometimes I shoot it.

5.) Once the photos are done it takes a few days to get them edited. I am VERY specific about my edit. Editing photos is a MUST. I brand my photos through my edit. I want people to look at a photo & know it’s The Skinny Confidential’s photo. My edit is bright, white, light, pretty, & specific. Details matter!

6.) Once the photos are edited, they need to be named. Naming your blog photos is important, SEO-wise. Choose wisely. After they’re named they need to be uploaded to WordPress.org in the media section.

7.) Once they’re in the media section you need to position them on the post. I’m picky about this too. I like contrast. I don’t want 600 photos of me in the exact same pose next to each other.

8.) Now it’s time to WRITE. I need silence when I write. Bossanova is fine, other than that silence! Work flow is key: candles, oils burning, a little jazz maybe, & an iced coffee make all the difference. The goal for me ( again, this is not every blogger, just what works for TSC ) is to write like I speak. The voice in my head needs to come through the screen. Also, always use spell check. To write a post, it takes about an hour. I time-block this shit so I know. HA!

9.) Not done just yet! When the writing is done it’s important to LINK. Link things your readers will ask about. People want information, don’t be shady— give them info. Link outfits, favorite foods, articles, etc. Get creative.

10.) Once everything is linked I add ‘tags’ & a featured image. The tags are keywords people are searching to get to the site. For instance on this post I wrote a bunch about flared jeans, blogger tips, black off the shoulder tops, you get the drift. A featured image is what’s the main photo to represent the post.

11.) PUBLISH. Once the post is published, you gotta work it! First off, I have TSC Team read over the post & edit any mistakes. This is important to have someone who’s reading over each post checking for mistakes, grammar errors, etc. After it’s edited my graphic’s guy will go in & add any font I want on the photos. He’s amazing & quick!

12.) Ok, here’s where you work it: I post on social media. This means Instagram ( another edit ) with a caption that works for my audience, a Facebook post, WeHeartIt, Pinterest, Twitter, Tumblr, & more…EVERY SINGLE POST. I haven’t missed one of these social platforms ever because promotion is very, VERY important. I micro-manage every last thing here. Delegation isn’t my strong suit…UGH.

13.) Lucky thirteen is the final step. I usually Snapchat or talk about the post on podcast but I’m never pushy. Again, this is all about providing TSC readership with value so it has to feel right on these platforms. If it works for the platforms, I promote. If it doesn’t ( not everyone needs to know about a summer vibes collage ) then I don’t go overboard. The last thing on earth I want to do is push shit on TSC community!

+ if there’s video on a post, there’s about 5 more steps!

what it takes to construct a blog post | by the skinny confidentialwhat it takes to construct a blog post | by the skinny confidential

So ya, there you have it. Thirteen steps to one blog post. Sometimes you can feel…um, burnt out— JUST last week I experienced this & had a MAJOR anxiety-filled, crying breakdown ( should I do a post, LOL ). Creating content everyday can be creativity draining but I love it so much & it’s worth every second. Not complaining, just sharing the truth!

If you’re a blogger, please weigh in! Am I missing a step?

Oh! & a lot of my blog post ideas come to me in the shower…& during a workout. I just jot them down in my NOTES app.

That’s all I have for you today. Hope this was useful to any bloggers out there ; ).

Ok off to listen to Audible. Obsessing over Audible lately.

– lauryn

+ BTW, the site I found this top on is having a MAJOR sale. Receive an additional 25% off all mark down items with code 25EXTRA. Happy shopping!

{ photos )

SHOP IT: black top | flares | pumps | sunglasses ( similar, not avail online )

what it takes to construct a blog post | by the skinny confidential what it takes to construct a blog post | by the skinny confidential

Shop this blacked out look:

The post Ok, SO What Really Goes Into A Blog Post? appeared first on The Skinny Confidential.

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